TSM_Myth, a popular For t nite player and Twitch streamer, called out YouTuber RiceGum’s marketing tactics for his videos. Profiting off the inclusion of a woman, and promoting the tantalizing notion that she may become nude in the video to get more clicks, is juvenile and gross. These sexist videos reenforce ideas that women are playthings - objects who should stand on the sidelines and look pretty while a dude plays a video game or participates in a sporting event.
This isn’t the correct way of going about getting views. Unless you’re a top Fortnite player, like Ninja or Ali-A, it’s hard to convince someone to watch your Fortnite video. There are more than 28.4 million Fortnite videos on YouTube, making it one of the most popular and rapidly growing titles in the platform’s gaming space. Fortnite is still the number one search word on YouTube, according to Google Trends, and it’s continuing to grow. The women rarely strip down to anything too provocative, but it’s the promise of naked women that sells viewers on clicking.Ĭreators aren’t shying away from the fact that they’re trying to get a leg up on the competition. Search YouTube for “strip Fortnite” and there are about 400,000 videos, mostly featuring male players using clickbait tactics to get people to click on their videos.
Some of the biggest YouTubers, including RiceGum, Kosh and Morgz, are contributors to the growing trend. Videos like “1 Kill = Remove 1 Clothing,” “1 Kill = 1 Strip” or “1 Kill = 1 Lick” litter YouTube. Sex sells - or at least of it the promise does - so YouTube content creators are using sex to lure in Fortnite-obsessed viewers. There are so many Fortnite videos crowding YouTube that creators are scrounging for new ways to get their videos noticed.
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